100% Groundnut Only
One ingredient, clearly stated. The product brief lists groundnut as the complete ingredient.
Single IngredientSeed Cartel puts 100% groundnut oil into a spray-ready format designed to make everyday oil use easier to control, easier to see and easier to repeat.
Approx. 0.52 ml and 4.6 calories for a spray lasting about one-third of a second.
A benefit-first product story with premium 3D-style icons and the product kept at the centre.
Single ingredient as supplied in the product brief.
Positioned as a clean-label cooking oil.
A straightforward filtered format.
Product brief lists 0 sugar and 0 carbohydrate.
Swipe or use the arrows. The cards lean, float and respond in 3D, while the big editorial statement stays behind them.
One ingredient, clearly stated. The product brief lists groundnut as the complete ingredient.
Single IngredientA short spray makes oil application more deliberate and easier to keep visible.
Portion ControlA straightforward filtered format that keeps the product story simple.
Filtered FormatThe supplied nutrition information lists 0 sugar and 0 carbohydrate.
Clean LabelA familiar cooking oil format, redesigned around controlled application.
Daily UseThe supplied product information lists a net quantity of 200 ml (184 g).
200 ml / 184 gPeople can track calories, carbs and sugar closely, while cooking oil is often poured without measuring. Seed Cartel turns that open-ended pour into a spray-ready format.
A few extra seconds of pouring can make oil intake harder to track. The point is not to change the meal — it is to make the amount of oil used in that meal more deliberate.
The product page uses one purposeful animation: a short spray action into a pan. No heavy 3D rotation, no distracting scene — just the product behaviour.
The product brief lists groundnut as the ingredient and positions the oil around a straightforward, clean-label format.
Groundnut (100%) as listed in the supplied product information.
Edible cooking oil in a spray-ready can format.
200 ml (184 g) according to the supplied sheet.
Store at room temperature; gently warm if the oil solidifies.
The client-supplied product information states approximately 4.6 calories per spray.
Keep the routine familiar while making the oil application more deliberate.
Start with your regular everyday pan, tawa or cooking surface.
Use a short press instead of an open-ended pour.
Continue with the recipe you already know and use every day.
Replace the sample copy below with verified reviews before launch.
“The spray format feels practical for daily cooking and makes the amount of oil feel much more intentional.”
“I like the idea of spraying rather than pouring. It keeps the cooking routine familiar while making the oil use easier to see.”
“The overall Seed Cartel presentation feels premium and the product looks clean enough to keep right next to the stove.”
Answers below are based on the supplied product information.
The supplied ingredient list states Groundnut (100%).
About 0.52 ml for a spray lasting about one-third of a second, according to the supplied product sheet.
The product brief describes the oil as unrefined and single-filtered.
Store at room temperature. If it solidifies, gently warm it over heat or in hot water.
The supplied product sheet lists 200 ml (184 g).
A horizontal reel section ready for Shopify-hosted videos. Upload the client's final UGC videos below.
Show the short press, fine mist and pan coverage.
Show the short press, fine mist and pan coverage.